Dear Colleagues
Community Impact Accountancy (CIA) started life as Social Benefit Accountancy (SBA) but the name was changed when it became apparent that the strength of the system was a methodology that was community centric.
Quite soon after the name change it became apparent that the initials CIA were not friendly. The association might have been "funny" in some circles, but were not a good idea at all in some parts of the world. The word "impact" was also criticized because it is a "hard" word, when much that is of value does not have this connotation at all. The idea of accountancy was also considered to be negative.
After a lot of consideration the name was simplified to Community Analytics (CA)
Any observations about this name change would be welcome.
Sincerely
Peter Burgess
Peter Burgess
In New York 2003
About Me
- Peter Burgess
- Read engineering and economics at Cambridge ... qualified as a Chartered Accountant ... professional and corporate management working on management information and metrics of performance. International assignments as CFO and then as consultant to World Bank and UN agencies in connection with development projects and emergency situations. Work on planning at the national, area, sector and community level. Appalled at the current state of financial reporting in the corporate world and the metrics that drive major decisions in both the corporate and political sphere! The development of Community Analytics (CA) is a response to the need for better metrics than merely money accounting ... the concept of value should be treated with equal rigor and sophistication!
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