Community Impact Accountancy (CIA) started life as Social Benefit Accountancy (SBA) but the name was changed when it became apparent that the strength of the system was a methodology that was community centric.
Quite soon after the name change it became apparent that the initials CIA were not friendly. The association might have been "funny" in some circles, but were not a good idea at all in some parts of the world. The word "impact" was also criticized because it is a "hard" word, when much that is of value does not have this connotation at all. The idea of accountancy was also considered to be negative.
After a lot of consideration the name was simplified to Community Analytics (CA)
Any observations about this name change would be welcome.